About Contact Us Partners

The Real Estate CRM Built for How Developers & Brokers Actually Sell

An end-to-end lead-to-possession CRM accelerator for developers, brokerages, and property managers, deployed on Zoho Creator in weeks, not months.

Get a Prop Genie Demo

What Is Prop Genie 

Prop Genie is a pre-configured real estate CRM automation accelerator, built on Zoho Creator – property management workflow software covering lead to possession, deployable in weeks instead of a lengthy custom CRM build.

Pre-Configured · Industry-Specific · Enterprise-Scalable 

The Friction Point 

  • Leads leak between marketing, sales, and site-visit follow-up with no single pipeline view.
  • Broker and channel-partner coordination handled manually over calls and spreadsheets.
  • Unit inventory, booking, and payment schedules tracked outside the CRM.
  • Post-sale handover, possession, and after-sales service disconnected from the sales process.

This is real estate process automation left half-finished, a CRM that stops at the sale instead of running the whole lifecycle.

Core Modules & Capabilities

Omni-Channel Lead Capture & Scoring

Portals, campaigns, and walk-ins captured and scored in one pipeline.

Site Visit & Broker Management

Scheduling and channel-partner tracking, replacing manual coordination.

Inventory & Unit Management

Real-time booking and allocation, so unit status is never out of sync with sales.

Payment & Possession Tracking

Milestone-based collections tied directly to the sales record, a form of lease management software logic applied to the sales cycle itself.

Automated Nurture & Follow-Up

Rule-based reminders and campaigns that don’t rely on a rep remembering to follow up.

Post-Sales & Service Handover

Possession, complaints, and service requests connected to the original sale, not a separate system.

How It Works

01

Discover

(1 week)

02

Configure

(2–3 weeks)

03

Deploy

(1 week)

04

Adopt & Scale

(ongoing)

Change-ready architecture – configure, don’t recode. New projects, inventory types, or payment structures are configured in, not rebuilt.

Business Outcomes

  • Time saved: lead-to-booking cycle shortened with automated nurture and scoring.
  • Visibility gained: one pipeline view across marketing, sales, and channel partners.
  • Revenue protected: milestone-based payment tracking that catches collection issues early.
  • Customer experience improved: post-sale service connected to the original sale record, not a cold handoff.
Segment Use Case
Developers Project-wise inventory, milestone billing, and possession tracking.
Brokerages Multi-agent pipeline visibility and commission tracking.
Property Management Firms Tenant, lease, and service-request management.

Platform & Integration 

Built on Zoho Creator, with Zoho CRM and Zoho Analytics integration for pipeline and portfolio reporting. Mobile-ready for site visits and broker updates. Role-based access for sales, finance, and service teams.

mobile-app-img

Ready to see Prop Genie against your current sales and 
possession process? 

No obligation. 30-minute consult.

Get a Prop Genie Demo ⟶