The client is a North India based EdTech and distance learning institute, offering career-focused programs to students across smaller cities and remote regions. Their student base was expanding quickly, new programs were being added, and counselors were onboarding leads daily from different channels. But as volume grew, operations struggled to keep pace. Teams constantly shifted between spreadsheets, phone calls, WhatsApp chats, and paper files to track what was happening. They weren’t looking for a complete technology overhaul, just a reliable way to connect processes, reduce manual coordination, and get clearer visibility across the student lifecycle.
The lack of a unified system made routine activities feel heavier than they needed to be. Some
practical challenges included:
- Enquiries arrived from many sources, but weren’t tracked centrally
- Counsellors manually followed up without consistent visibility
- Admissions used spreadsheets, so data got outdated quickly
- Batch creation and scheduling required back-and-forth coordination
- Student engagement relied heavily on messaging apps and phone calls
- Leadership struggled to access answers to everyday questions like:
- Which leads are converted?
- Which batches are reaching capacity?
- Which students need re-engagement?
- Which counselors require support or training?
The gaps weren’t about effort, they were about disconnected systems.